Case studies

THE CLIENT:
Pirelli & C. S.p.A. is a global leader in luxury vehicle and motor racing tyre design and a recent partnering sponsor of YMC

THE EVENT:
An action packed day of ultimate Driving Experiences for Pirelli’s senior level staff members across the GCC and worldwide offices in addition to key regional dealers and influencers

THE OBJECTIVE:
• A full immersive event for Senior Executives to network and experience Pirelli’s premium performance
• Showcasing the influence that Pirelli tyres have on YMC driving experiences
• Complementing Pirelli’s ethos of style and innovation with a sleek, sophisticated look throughout the space

THE DELIVERY:
A Pirelli-centric experience within a sleek and tailored atmosphere which embodied the image and cutting edge technology of the Pirelli brand. The thrill of the Yas Marina Circuit racing fleet with the edge of Pirelli Tyres, as well as a relaxing ‘Pirelli Centro’ lounge.

EVENT FEATURES:
• A Pirelli flag-lined entry, with the traditional red carpet replaced with a giant Pirelli tyre track
• The P Zero Catwalk with the P Zero tyre range on stage.
• Pit stop challenge F1 tyre change competitive team activity, featuring Pirelli tyres
• Furniture using Pirelli tyres and other industrial, brand specific elements
• Outdoor Picnic area, Mocktail bar with skilled cocktail flaring bartender & Food Trucks serving gourmet fast food and a range of hot or iced beverages.
• Pirelli branded ‘Mash Machine’ interactive music activation for guests to test out their DJ skills